BRANDIIING Podcast #25: Adobe with Sophie Yannicopoulos

BRANDIIING Podcast #25: Adobe with Sophie Yannicopoulos


Brand industry This is the podcast site JUPDLC And EBG, which immerses you in the world of brands. But not just any! The most symbolic, the ones that are ubiquitous in our daily lives. This episode is also a nod to the creators, as it delves into the history, anecdotes, and strategies of Adobe France! To share it with you, we caught up with General Manager Sophie Yanikopoulos.

Brand No. 25: Adobe

Adobe is without a doubt the global standard for creativity, productivity, and digital experiences. As a guide, everyone knows (or has heard) about his popular combination with Photoshop, Illustrator, InDesign, Premiere Pro or even After Effects. Then, for the less creative folks, you may have already used the PDF format (Portable Document Form), created in 1993 by Adobe Systems.

Today, Sophie Yanikopoulos is proud to tell us more about this brand that is celebrating its 40th anniversary this year. Representative “Mature” Which has 25,000 employees worldwide, including 500 in France. Note that their new head office was built in the 16th arrondissement of Paris in 2021. Rate Adobe? Creativity, innovation, originality and confidence. his goal? Allow as many people as possible to distribute the right message, in the right format, at the right time and with the right goal. Hence the multiplicity of tools available, suitable for amateur and professional creators, influencers, large groups, retailers, organizations, etc.

This episode is also an opportunity to learn more about the campaign “LoveYourParcours”, Launched by Abode, to awaken creative awareness, raise public awareness of the plurality of career paths, remove obstacles in the sector, fight stereotypes, and enhance confidence, inspiration and reassurance.

How does Adobe use digital marketing to differentiate itself Why does the brand exist on social networks? How to position itself as a partner for the young creative generation? What are this player’s obligations for the future?


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