Also called VR (short for Virtual Reality in English), virtual reality allows you to immerse anyone in a digitally created artificial world. Companies have now acquired this technology and made it available to their employees. explanations.
What is virtual reality?
Virtual reality is an immersive technology consisting of Put the individual at the center of an interactive simulation. The goal is to make him perceive the virtual environment in a realistic way and give him the possibility to interact intuitively and naturally with this world. If the term includes all computer technologies aimed at immersing a person in this universe created entirely by software, then the best known device is a virtual reality headset. Sight is the most widely used of the senses, but touch, hearing, and smell can also be stimulated. Therefore, virtual reality allows a person to experience a kinesthetic immersion in an artificial world. It differs from augmented reality that is based on a real environment with the addition of virtual elements.
Virtual Reality: What’s Used in Business?
When applied in business, virtual reality has a lot to offer. First of all, many organizations It relies on technology to train its employees A simulation of some of the actions that might occur in the real world. Several companies have tried this, starting with Orange with public speaking training with an immersion headset. Bouygues Construction has also taken action by educating its workers on the dangers of construction sites using virtual reality. Fully immersed in a real world, employees understand problems better, which indirectly affects their level of motivation, performance and results.
Technology has also proven itself in the marketing sector. In fact, one of the most effective ways to promote a product is to let consumers try it out in real time. The scripting and immersion that VR offers offer endless possibilities. For example, in real estate as in an industrial environment, places can be visited remotely using virtual visiting tools. A 2019 PricewaterhouseCoopers report predicts that nearly 23.5 million employees worldwide will be using virtual and augmented reality by 2030 to train themselves, interact with colleagues or provide better customer service.
A definite future for virtual reality?
In constant development, the virtual reality market is still in its infancy and still has a bright future ahead. Even if innovations are flourishing around the world in this sector, Some countries top the list, such as China Which, in 2020 alone, spent nearly $6 billion on technology development. In second and third place come the United States and Western Europe, respectively.
Virtual reality today attracts technology enthusiasts much more than the general public due to the often high prices of the systems. However, thanks to companies gradually taking up this topic, new needs appear and Usage has become more democratic. According to IDC (International Data Corporation), currently about 20% of VR headsets sold on the market are for business and businesses, a value that could reach 45% by 2025. Improvement, there is first and foremost the use. Among other things, experts recommend that helmets be more comfortable, lighter and provide a better viewing angle. Another challenge faced by virtual reality is processor performance.
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